Hi, I’m James.
I'm committed to delivering evidence-based, practical nutrition strategies that are easy for you to digest. My plant-based approach focuses on simple, actionable guidance that helps you fuel your performance, reach your goals, and feel your best.
With a PGDip in Nutrition and a BSc in Sport & Exercise Science, I combine my expertise with a love of running, cooking, and 10 years of vegan living to help athletes optimise performance through targeted nutrition strategies.
My Approach
You are unique, and so are your nutrition needs. My approach is built on science, practicality, and a deep understanding of plant-based fuelling for endurance performance. Whether you're training for your next race or just aiming to feel and perform at your best, I'll provide tailored, practical guidance that fits seamlessly into your lifestyle for the long term.
My mission is to empower you with the tools and knowledge to make informed, goal-aligned nutrition choices that support your performance and wellbeing.
SUSTAINABLE
Practical, real-food strategies for long-term success, supporting physical, psychological & planetary health.
Evidence-based
Deeply rooted in science and backed by peer-reviewed studies.
Athlete-Centered
Tailored, training-led support for the unique demands of performance and life.