Your key to Plant-based performance.
For runners fuelling on plants.
P - Marathon - Ultra
“A game changer for race-day fuelling and plant-based performance.”
M - Half Marathon
“Flexible, practical support that helped me fuel smarter EACH week.”
MY APPROACH
Hi, I'm James - a sports nutritionist and plant-based runner.
I help runners fuel smarter, get the most out of their training, and perform better.
My coaching combines my background in sport and exercise science and nutrition with over a decade of plant-based living. I translate research into practical fuelling strategies that fit your training load and lifestyle.
You are unique, and so is your nutrition.
Whether you have one specific problem to solve or you're after a complete nutrition system, I can help. A 1:1 consult gives you clarity and a plan for what's holding you back right now. A 12-week program builds that system with you, fully personalised to your training and lifestyle.
My mission is simple: to give you the tools and knowledge to make informed nutrition decisions that support long-term performance and health.
Evidence-based
Grounded in science and research.
No fad diets or trends.
Athlete-Centered
Shaped by your training, goals, preferences, and lifestyle.
SUSTAINABLE
Strategies built to work for your physical, psychological & planetary health.
