Your Key to Mastering

Your Key to Mastering

Plant-powered nutrition
for endurance

WORK WITH James

Experience 1:1 nutrition guidance through my 12-week program →

MY APPROACH

You are unique, and so is your nutrition. My approach is built on science, practicality, and a deep understanding of plant-based fuelling for endurance performance. Whether you're training for your next race or just aiming to feel and perform at your best, I'll provide tailored, practical guidance that fits seamlessly into your lifestyle for the long term.

My mission is to empower you with the tools and knowledge to make informed, goal-aligned nutrition choices that support your performance and wellbeing.

Evidence-based

Deeply rooted in science and backed by peer-reviewed studies.

SUSTAINABLE

Practical, real-food strategies for long-term success, supporting physical, psychological & planetary health.

Athlete-Centered

Tailored, training-led support for the unique demands of performance and life.

Gut-friendly Potato Salad 🦠🥔  Recipe below 👇 Did you know that cooking and then cooling potatoes increases their resistant starch content? Reheating and cooling them multiple times may boost this effect even more. Resistance starch acts as
Foraging fresh figs & fond memories in Greece last year 🍃😌 Figs are full of phytonutrients known for health-promoting effects managing GI, respiratory, inflammatory, metabolic & CV issues. This is your invitation to forage on the go! . .