Your key to Plant-based performance.

For runners fuelling on plants.

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P - 42.2/Ultra

“A game changer for race-day fuelling and plant-based performance.”

M - 21.1

“Flexible, practical support that helped me fuel smarter EACH week.”

12-week
Plant-Powered Endurance Program

1:1 nutrition COACHING

Find out more

MY APPROACH

Hi, I’m James - a sports nutritionist and plant-based endurance runner.

I help runners fuel smarter, get the most out of their training, and perform stronger.

You are unique, and so is your nutrition.

My coaching combines my background in sport and exercise science and nutrition with over a decade of plant-based living. I translate research into practical fuelling strategies that fit your training load and lifestyle.

Whether you have a key race on the horizon or you're aiming to feel and perform at your best, I’ll guide you through a personalised 12-week program that fits seamlessly into your lifestyle - helping you build, prepare, and execute with confidence.

My mission is simple: to give you the tools and knowledge to make informed nutrition decisions that support long-term performance and wellbeing.

Evidence-based

Grounded in science and research.
No fad diets or trends.

Athlete-Centered

Shaped by your training, goals, preferences, and lifestyle.

SUSTAINABLE

Strategies built to work for your physical, psychological & planetary health.

Explore the 12-Week Program
Can fruit improve sleep? 🥝🍒 We know that sleep is one of the most effective recovery tools runners have, so any research into how we can support it better has my attention! To preface, this isn’t a recommendation to start smashing kiwis or
I’m back on deck after a refreshing few weeks in the UK catching up with friends and family 🍃 I usually talk about the function and flavour of food, but the feeling of cooking and sharing a meal with friends is something else. This was my fi
Tofu Koftas ☄️🫛🥗 Yet another way you can make tofu taste elite. These koftas are crispy on the outside, soft on the inside, and perfect for bowls or wraps. RECIPE: Tofu koftas: - 1 block tofu - 4–6 garlic cloves - 1 red onion - ½ cup